A response from Huggies

I actually sent the letter I wrote to Huggies.

Here’s the response I received:

Dear Lindsey,

Thank you for contacting us about the HUGGIES® e-newsletters that you are receiving.

I have forwarded your request to our technical team for immediate removal from our e-mail distribution list.  However, because our Brand e-newsletters are scheduled in advance, it is possible that you could receive one or more e-mails within the next two weeks.  I am sorry for any inconvenience.

Please let me know if you have any additional questions about our products or newsletters.  Thank you.

Consumer Services, Kimberly-Clark Corp.
Lead the world in essentials for a better life.

When I received their response, I realized I was naive. I actually thought they would maybe take me up on my offer to help. Should I have mentioned that I have a background in UX and actually design web/software applications? 

I know Alisha is simply doing her job, but I wasn’t looking to be removed from a mailing list. I could have easily hit unsubscribe or changed my account preferences myself.

I was looking for Huggies to show me that they have COMPASSION for women who experience pregnancy or infant loss.

I wanted Huggies to understand how much their “whoopsie” marketing affects these women and pro-actively make a change to avoid future heartache at their expense.

Who am I kidding? Corporations don’t value compassion.

Huggies won’t make a dime off grieving mothers. Why would they invest time and money into a minor web enhancement to avoid offending this minor target market? There’s no ROI when there’s no baby to diaper.

It’s National Infertility Awareness Week (NIAW) in the USA and the theme is #startasking. Even if my effort to start a discussion about pregnancy loss with Huggies wasn’t a success, it was a start. If we all #startasking, we are destined to see change. ❤


In the USA, National Infertility Awareness week runs from April 24-30, 2016. For more information on how you can #startasking, visit Resolve: The National Infertility Association

In Canada, Canadian Infertility Awareness Week (CIAW) is May 12-20. For more information, visit fertilitymatters.ca







I am never alone

I’ve always been a big believer in promoting awareness for infertility and pregnancy loss. From Day 1, I’ve been open about our journey with family, friends and even on social media.

I’ve had people say things to me like, “I think you make people feel awkward when you post about infertility. Maybe you just shouldn’t say anything?” to “You are too sensitive” in response to me being upset about inappropriate comments after the loss of our baby

In the past week, I’ve had 3 different people – 1 distant friend, 1 local friend and 1 co-worker – open up to me about their struggles with infertility. Had I not been open about our journey, who would these people have turned to?

I’ve been struggling lately accepting positivity from people who were not necessarily supportive over the past year or so. As much as it’s nice that people “hope I don’t feel sick for long” and “are so excited that we are expecting“, I shut down when they say these things to me. I’m still overcoming my fears and protecting my heart. As much as I should accept positivity from others, I have some pent up anger and frustration around how much “they don’t get it”.

Last night, I realized that I have been feeling alone lately. I’ve been silently battling pregnancy sickness, pregnancy after loss and some PTSD following years of infertility struggles. I keep telling myself that my excitement about this pregnancy will grow stronger as my belly grows and my baby begins to move.

Pregnancy and work demands have taken away my drive to write, but it’s through writing and reaching out to this online community that I realize: I am never alone.  There is always someone who has been down this path before me, who understands exactly how I’m feeling – whether that be emotionally or physically.

Whenever I am worried, confused, needing advice or even just a kind ear to listen, I can always reach out to my infertility and pregnancy loss friends. For without sharing my story, I would have never met such amazing people who are always willing to be there for you.

This was a HUGE realization for me. Sometimes we need to stop fighting the urge to make our friends and family support us, and simply turn to those who do it with such ease. ❤