Dear Huggies

Today I received an email from you with the title: Are you ready for your little one’s big one?

I thought to myself that this marketing campaign is REALLY early. My son’s birthday is over 6 months away.

Then, it hit me.

You were referring to my dead daughter. My expected due date was May 24, 2015. Her 1st birthday could have been month from now, but instead we lost her much too soon.

At first, I was angry. This was just another example of how inconsiderate society is towards grieving mothers. Do you really expect a woman to update all of her marketing preferences after she’s lost a child?

I took a deep breath and thought to myself that maybe I shouldn’t be so upset?

Thank you Huggies for acknowledging our Angel’s upcoming special day.

My husband and I still recognize it even though no one else around us does. We don’t receive any cards, any phone calls or even any texts. A woman who experiences pregnancy loss may have only held their child in womb, but she will forever hold their memory in her heart. The world around her moves on, but she always remembers those significant dates. This year, you are probably are the only one who will remember – even if it was a mistake.

The thing is pregnancy loss affects 1 in 4 women. I’m sure I’m not the first who’s experienced such a “WHOOPS” on behalf of Huggies. If you’d like to work together to find a solution to this scenario, I’d be more than willing to help.

Lindsey

(Momma to Emme and Wyatt)

 

screenshot-link-huggies.com 2016-04-21 17-04-28

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6 thoughts on “Dear Huggies

  1. Pingback: A response from Huggies | Awaiting Autumn

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